The default approach for people who don't want to market themselves or their wares is to get a salaried job that doesn't deal with customers. A perfectly accept

The default approach for people who don't want to market themselves or their wares is to get a salaried job that doesn't deal with customers. A perfectly acceptable option for those who want to just hack/just write/just do their thing. Probably all of us struggle to see where on the continuum of [stereotypical hacker who fears sunlight] to [real estate agent that also writes code] we lie, and what sort of job/career/ambition we best fit into.