Lesson one in the "business of software" (or, in "business"), is price things according to value, not cost-plus! Of course you can get lunch in a hotel and some

Lesson one in the "business of software" (or, in "business"), is price things according to value, not cost-plus! Of course you can get lunch in a hotel and someone to talk to you for less than $2500, but what value can you derive from these particular speakers on these particular topics? Plus, free lunch! We can be shocked and complain about the price, or we can say, hmm, maybe there's something to this "provide demonstrably great value and charge an appropriate price for it" idea... ;)