It’s actually in Microsoft’s favor to cast the choice as “Mac vs. PC.” There’s plenty of room in the market for a premium brand and a value brand. The endless M

It’s actually in Microsoft’s favor to cast the choice as “Mac vs. PC.” There’s plenty of room in the market for a premium brand and a value brand. The endless Mac vs. PC flame war has been tremendously profitable for both companies, and it keeps other competitors from gaining a foothold. If Microsoft looks like a good value, the idea of a free OS or a browser-based OS can’t penetrate the consciousness of the mass market.