One possibility is that advertising becomes smart enough to know a lot about you from your profiles on social networks. Instead of ads when you're looking for s

One possibility is that advertising becomes smart enough to know a lot about you from your profiles on social networks. Instead of ads when you're looking for something, there would be ads for when the system thinks you'll want something If the system is good enough, that method of advertising will be better than search. Also, as we need better filters, search will become contextualized based upon friend recommendations. That will also happen on social networks.