sometimes losing a big client in such way may actually be a way to sell yourself. i.e., marketing yourself (or the company) as the hard-nosed professional whose

sometimes losing a big client in such way may actually be a way to sell yourself. i.e., marketing yourself (or the company) as the hard-nosed professional whose pride is in the work but will not be pushed over. Sometimes, such reputation does most of weeding-out of clients with the intention of empty promises. Setting your market value too high isn't recommendable, but setting it high is definitely important.