5 ms·
In other words, they make Microsoft look cheap and Apple look premium I think the ads go further than that. They make Macs look elitist - in every ad the perso
by kierank 17y ago
In other words, they make Microsoft look cheap and Apple look premium
I think the ads go further than that. They make Macs look elitist - in every ad the person representing someone real that the viewer could relate to to says something like "I'm not cool enough to have a Mac". Once they manage to get that message across to the majority of people that these Macs are elitist and PCs are more down-to-earth it might well become a self-fulfilling prophecy.
- GavinB 17y agoIt’s actually in Microsoft’s favor to cast the choice as “Mac vs. PC.” There’s plenty of room in the market for a premium brand and a value brand. The endless Mac vs. PC flame war has been tremendously profitable for both companies, and it keeps other competitors from gaining a foothold. If Microsoft looks like a good value, the idea of a free OS or a browser-based OS can’t penetrate the consciousness of the mass market.
- berntb 17y agoSo Apple should pay me lots of money to show me with my Mac...? :-) With or without my Linux computers? :-) (Sorry for wasting reading time with a joke.)
- grinich 17y ago/Ubuntu/ is down-to-earth, not Microsoft. Even look at their UI. Microsoft has been going for slick/future/gloss while Ubuntu wants to keep stuff warm/friendly/earthy.
- GHFigs 17y agoThere is no shortage of consumers wishing to be part of the elite.