Okay ... because the burger is not meat. It will taste like crap. I have always been very very carnivorous animal. Not because of marketing and my family was a

Okay ... because the burger is not meat. It will taste like crap. I have always been very very carnivorous animal. Not because of marketing and my family was always almost vegetarian. But occasions where I eat more than 3-4 pounds of tenderloin in one sitting have been observed. But if you want from me to eat a dish - it better have big chunks of skeletal muscles of for legged animal that spent the majority of its life on the surface. There are a lot of people for which meat is plain old delicious. This does not mean that we support the current cruel farming methods and we cannot make the fact that the pig is very bad grain to meat converter (bovines are even worse). So a meat that is meat - if it can be produced at a fraction of a environmental cost could have a lot of usages - sausages, burgers, almost everything that uses minced meat. While chances are it won't end on the plate as a steak soon due to aesthetic reasons it could help in feeding the world.