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That's an interesting thought concerning what leads to sales. Galleries don't really A/B test, and aesthetics and appearance are perhaps more important than sal
by adregan 13y ago
That's an interesting thought concerning what leads to sales. Galleries don't really A/B test, and aesthetics and appearance are perhaps more important than sales.
I wonder if Amazon will be able to create bridges to the galleries in the same way that a site like Artsy might? The fine art world cares a great deal about the image it projects—will galleries want to be on Amazon (will people spend 10s of thousands of dollars via 1 click shopping)?
Part of me is excited about this as it might knock the crazy fine arts world down a few notches. I highly recommend the documentary with the late great Robert Hughes "The Mona Lisa Curse." It explores the extreme amount of capital that flooded the art world, drove up prices, and led to a world of less than stellar art. Maybe if Koons or Hirst start selling on Amazon, things will start to even out.