However, both pathos and logos may be seen as short cut to logics. We live in a hierarchical society, therefore logically we expect the people who are above us

However, both pathos and logos may be seen as short cut to logics. We live in a hierarchical society, therefore logically we expect the people who are above us to be smarter or know better than us therefore we trust them. That is based on logics. You know that the doctor has been studying for so many years and has been treating many other patients with the same issues as yours, therefore it is only logical to trust them. As for pathos, well that is ones instinct. It is the mind computing decisions without our concious logical critique of them, yet the mind is critiquing it logically, we just are not so aware of the computations and give the emotions names. It is logical to buy something you love rather than hate.