This is a great PR strategy that was used in the early days of 37 Signals. It was called 37Better and it put them on the map when they were still a consultancy

This is a great PR strategy that was used in the early days of 37 Signals. It was called 37Better and it put them on the map when they were still a consultancy: http://www.37signals.com/better.php http://www.37signals.com/better.php