It is an alert system mostly used for child abduction emergenencies: "An AMBER Alert or a Child Abduction Emergency (SAME code: CAE) is a child abduction alert

It is an alert system mostly used for child abduction emergenencies: "An AMBER Alert or a Child Abduction Emergency (SAME code: CAE) is a child abduction alert system. Originating in the United States in 1996, there are now similar systems in a number of other countries." (source: en.wikipedia.org/wiki/AMBER_Alert)