3 ms·

Funny enough, I just cut my "Get Notified when X" module because it didn't get much use. I think a better way might be able to save search criteria and get noti

by derwiki 13y ago

Funny enough, I just cut my "Get Notified when X" module because it didn't get much use. I think a better way might be able to save search criteria and get notified when new gear that matches your criteria is posted. What do you think? Or how do you see this module working?

conductr 13y ago
My observation was mainly that people seem not to be finding what they would like to rent. I don't have a silver bullet for this, but I think you're right by trying to iterate over it and find something that works. Here are a couple thoughts: I don't know if you show products, or have product pages, other than what is "listed" by lenders. If not, you don't really know what people would gravitate towards. I would want to create a detailed product page for every piece of gear I could think of. You will know what was needed based on traffic stats. You could create a "wait list" or something more desirable sounding. What about social integration? If you had product which was unavailable, do you allow people to do something like tweet - "anyone have a Canon EF 135mm f/2L lens I can rent? {url} @cameralends" This might trigger some offsite renting/borrowing but you will still benefit from the exposure. As far as growing traffic, my opinion is if the SERP/SEM/etc methods aren't working. You're going to have to grind it out and start promoting your brand offline. Hosting events seems like a good way to get your brand out there. Sponsoring photography shoots may work well. Hire a model/makeup/etc, rent/find a cool venue, promote it through a local photo group eg. meetup/etc). This could probably cost as low as a few hundred bucks per event. You might even charge for the event (maybe free if they rent something from the site). As you could imagine, this can go many directions... Best of luck.

3 ms·

Funny enough, I just cut my "Get Notified when X" module because it didn't get much use. I think a better way might be able to save search criteria and get noti

by derwiki 13y ago

conductr 13y ago
My observation was mainly that people seem not to be finding what they would like to rent. I don't have a silver bullet for this, but I think you're right by trying to iterate over it and find something that works. Here are a couple thoughts: I don't know if you show products, or have product pages, other than what is "listed" by lenders. If not, you don't really know what people would gravitate towards. I would want to create a detailed product page for every piece of gear I could think of. You will know what was needed based on traffic stats. You could create a "wait list" or something more desirable sounding. What about social integration? If you had product which was unavailable, do you allow people to do something like tweet - "anyone have a Canon EF 135mm f/2L lens I can rent? {url} @cameralends" This might trigger some offsite renting/borrowing but you will still benefit from the exposure. As far as growing traffic, my opinion is if the SERP/SEM/etc methods aren't working. You're going to have to grind it out and start promoting your brand offline. Hosting events seems like a good way to get your brand out there. Sponsoring photography shoots may work well. Hire a model/makeup/etc, rent/find a cool venue, promote it through a local photo group eg. meetup/etc). This could probably cost as low as a few hundred bucks per event. You might even charge for the event (maybe free if they rent something from the site). As you could imagine, this can go many directions... Best of luck.