Thanks for the feedback! The voice we use on the website is something we have put a lot of careful thought into. We talked to several retirement home directors,

Thanks for the feedback! The voice we use on the website is something we have put a lot of careful thought into. We talked to several retirement home directors, researchers in elder care, rehab experts (the list goes on) and we learned that in almost all cases, the decision to use a device like this is made by the daughter or daughter-in-law. That is why the copy on our website addresses the audience as being the primary caregiver as opposed to the senior. Most seniors won't be looking at the website to learn more about the product, but we also wanted to make sure there was a way for them to read about it if they wanted to learn more, so we also have a brochure available that is addressed to them. As for other products that are able to work outside - there really aren't that many options available, and all of them are missing certain features that we have built into ours. The most popular systems being used today definitely are not capable of working outside (Philips Lifeline, Life Alert, etc.), and that is the primary market that we are targeting. The combination of being cell enabled, single device, online portal, with activity tracking capabilities is something that sets us apart from those systems. We also have a WiFi module integrated into the device to allow us to accurately detect location even indoors (other systems simply use GPS and cell towers).