3 ms·
Slick letter, by paragraph: 1. Transfer credibility from previous owners. 2. Reassure the readers. 3. Reassure the employees. 4. Prepare people for change. 5.
by subsystem 13y ago
Slick letter, by paragraph:
1. Transfer credibility from previous owners.
2. Reassure the readers.
3. Reassure the employees.
4. Prepare people for change.
5. Turn focus to being part of something bigger so they don't rock the boat.
6. End on a positive note.
- ngoel36 13y agoJeff Bezos is easily one of the CEOs I respect most in this world.
- ra 13y agoTotally. At the time, I was deeply inspired by his talk at Startup School 08: https://www.youtube.com/watch?v=6nKfFHuouzA https://www.youtube.com/watch?v=6nKfFHuouzA
- mattm 13y agoTo play devils advocate, pretty much every new CEO or owner says the same thing.
- mcv 13y agoBut some say it better than others.
- deleted 13y ago[deleted]
- wonderzombie 13y agoSome care enough to spend the money & time to hire better PR teams than others.
- general_failure 13y agoEasily one of the best CEO letters I have seen. Most CEO letter have a lot of weasel wordings but this one seems written by a normal person. You know like, I would write like this.
- venomsnake 13y agoI would say that is was written to be read by a normal person - compare it to Ballmer's 2400 word memo. Lets hope Bezos doesn't interfere too much with the team and the monetization is not too hard. My take on the deal - Amazon needs exclusive high quality content that is valuable in real time for its kindle line.
- tehwalrus 13y ago4. Prepare people for change. yea, he didn't seem to say "and I'll be helping here, because I'm kind of experienced with digital business" at the end of this paragraph, which I thought he was going to. It left me feeling like this letter lacked substance - why did you buy the post then, Jeff?
- toyg 13y agoIf he moves the attention to his track record in the digital space, people start looking at that: and Amazon has a chequered history when it comes to employees' relations.