I second this choice. Although it obviously hangs on how often you want to post and how related to your www's concept/product your posts are, the benefit of Goo

I second this choice. Although it obviously hangs on how often you want to post and how related to your www's concept/product your posts are, the benefit of Google treating it as a 2nd site is tremendous. The site: handler becomes more useful, you have the potential of the subdomain showing up as a second result cluster in search results. Also, no disrespect to any other posters, but a new company/site blog likely has 9 months before it starts to earn enough link-juice to need to worry about spilling some...