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A/B testing is a catch-all term for multi-variant experimentation. Multi-armed bandit is a specific approach to testing[1], and even though most frameworks prov
by ampersandy 13y ago
A/B testing is a catch-all term for multi-variant experimentation. Multi-armed bandit is a specific approach to testing[1], and even though most frameworks provide A/B/N testing -- that is, not necessarily just two variants -- it is easier to say 'A/B' instead of 'A/B/N'.
http://analytics.blogspot.ca/2013/01/multi-armed-bandit-experiments.html http://analytics.blogspot.ca/2013/01/multi-armed-bandit-expe...
- srom 13y agoIndeed Google Analytics has added the multi-armed bandit approach in Content Experiment. It's quite slick btw, but definitely more difficult to implement than traditional split testing. My 2 cents: [1] the sample size calculator (How many subjects are needed for an A/B test?): http://www.evanmiller.org/ab-testing/sample-size.html http://www.evanmiller.org/ab-testing/sample-size.html [2] <unashamed plug> easyAB: a jquery plugin for easily start A/B testing using Google Analytics. http://srom.github.io/easyAB/ http://srom.github.io/easyAB/ </plug>