Copying is totally a viable business model, hardly any ideas are actually "new". Zynga made a boatload off of copying other people's game ideas/art so no reason

Copying is totally a viable business model, hardly any ideas are actually "new". Zynga made a boatload off of copying other people's game ideas/art so no reason (aside from integrity) to think it wouln't work. But there's also competition, and if you are going to do something, at least try to do it better than anyone else!