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AirBnB's big secret was siphoning off Craigslist traffic. It really was a bit of marketing genius (note that they sold boxes of cereal all across the country fo
by austenallred 13y ago
AirBnB's big secret was siphoning off Craigslist traffic. It really was a bit of marketing genius (note that they sold boxes of cereal all across the country for $50 each using Craigslist; they were experienced Craigslist spammers.)
If you had a rental property up on CL, you got an email asking you to list it. They would often times relist that property on CL with a link back to AirBnB. They had a better product than CL for rental properties, so it worked like a charm.
- ErsatzVerkehr 13y ago> that they sold boxes of cereal all across the country for $50 each using Craigslist; they were experienced Craigslist spammers. Could you expand on this? I haven't heard about it.
- jaredsohn 13y agohttp://www.quora.com/Airbnb/Whats-the-story-behind-the-Obama-Os-and-Captain-McCains-cereals-that-the-Airbnb-founders-sold-before-Airbnb-was-really-successful http://www.quora.com/Airbnb/Whats-the-story-behind-the-Obama...