After reading it, the 30-second summary: Most companies -- and their users -- would be better served by a responsive web site/app. Rather than making a native

After reading it, the 30-second summary: Most companies -- and their users -- would be better served by a responsive web site/app. Rather than making a native app because {it might seem cooler | our competitor does that | marketing out-shouts the CTO if any | a Dilbert-esque CEO said "app" and no one is willing or able to educate}.