I would also recommend photo blogs and forums. Reach out, get reviews of your site/service. Places like http://digital-photography-school.com/ http://digital-ph

I would also recommend photo blogs and forums. Reach out, get reviews of your site/service. Places like http://digital-photography-school.com/ http://digital-photography-school.com/ are probably a good place to start. Also, I think the risk is something that needs to be prominently addressed on the home page. It's been mentioned several times in this thread, and it was the first thing I thought of. As the person getting it out I want to know I'm not liable if I accidentally scratch the lens, and as the person giving it I want to know it is covered if I get it back broken, or don't get it back at all.