Well, try it then. It actually isn't that easy. Sure, everyone can try to write something about design. But that is not what Nielsen is selling, mere writing.

Well, try it then. It actually isn't that easy. Sure, everyone can try to write something about design. But that is not what Nielsen is selling, mere writing. Not everyone can back his writing up with self-conducted user studies, for which one needs (a lot of) time, money (the equipment alone) and people. This is what generates the value of those reports.