I designed the page based on a couple of popular HN guides: http://news.ycombinator.com/item?id=6156354 http://news.ycombinator.com/item?id=6156354 http://mud

I designed the page based on a couple of popular HN guides: http://news.ycombinator.com/item?id=6156354 http://news.ycombinator.com/item?id=6156354 http://muddylemon.com/2012/03/creating-effective-landing-pages/ http://muddylemon.com/2012/03/creating-effective-landing-pag... There's a third one. Can't find it now. I decided to try to be as brief as possible, front-load the quotes and back-load the details.