It's meant to track how your customers perceive all interactions with your company. So, how did that checkout experience make them feel? Was their interaction w

It's meant to track how your customers perceive all interactions with your company. So, how did that checkout experience make them feel? Was their interaction w/ the support staff a positive or negative one? Are they happy with the selection of products in your store? It measures those things over time...so you can tell when you're doing better (or worse) on a micro level across your company/product.