Say I've got two groups of people and we all want to get dinner together. We agree on 7pm. I call up the restaurant, and they say that they don't have a reserva

Say I've got two groups of people and we all want to get dinner together. We agree on 7pm. I call up the restaurant, and they say that they don't have a reservation at 7 but they do have reservations at 6 and 9:30. I then need to coordinate with everyone else about these times, and maybe part of my group isn't with us, so we're texting or calling, at that point I guess I tell the agent at the restaurant that I'll call them back, etc etc. With the online solution we wouldn't even have agreed on 7, we would have pulled up the options immediately and started from there. Speed is a big feature here too, as is the ability to easily switch between different restaurants quickly. The above actually happened, only we ended up looking through three different restaurants before finding one that we liked that we could get a reservation at a convenient time. If we'd been calling around it would either have taken a lot more of our time or we'd have settled on something that wouldn't have worked out as well (not to mention tied up restaurant employees during the lunch rush).