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Is this meant to be an alternative to A/B testing?

• Shpigford 13y ago
  It's meant to track how your customers perceive all interactions with your company. So, how did that checkout experience make them feel? Was their interaction w/ the support staff a positive or negative one? Are they happy with the selection of products in your store? It measures those things over time...so you can tell when you're doing better (or worse) on a micro level across your company/product.
• noelwelsh 13y ago
  You still have the problem of distinguishing real changes in "happiness" with noise in your measurements, so the statistical techniques underlying A/B testing are still useful and relevant. The question I want answered is how well this metric will correlate with other metrics I care about (like Customer Lifetime Value). If it's not predictive of business success it's of no use.