Then you should be creating $198 papers and hoping someone buys them. EDIT: It's easy to be dismissive of a company, occupation or field of business. Nielsen j

Then you should be creating $198 papers and hoping someone buys them. EDIT: It's easy to be dismissive of a company, occupation or field of business. Nielsen just happened to at the right place when the web became big as a commercial medium (mid-1990s) and if they get to sell expensive papers, it's because their expertise is seen by user experience designers and marketing professionals as useful. Perhaps you would sell more software with better marketing, which, in a way, is what the people buying those papers hope to achieve.