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This is a press release written by someone in the university's PR department (essentially; I don't know exactly what UCLA technically calls it). If the faculty
by pseut 13y ago
This is a press release written by someone in the university's PR department (essentially; I don't know exactly what UCLA technically calls it). If the faculty involved in the research were at all smart, they had as little to do with this writeup as possible (it's not important at all for their careers and, more important, their heavy involvement probably wouldn't make the release any more accurate).
The research was announced by the paper and by presentations at seminars and conferences. You are quoting and disputing marketing junk written by one of UCLA's media contacts. (It's still fine for HN to link to it, since most of us won't/can't read the original research).
- freyr 13y agoExactly. It's promo material to raise the profile of UCLA and its engineering department. Which is fine, but it shouldn't be considered objective, unbiased news. Often, these releases will play up exciting potential applications, which in reality may still be completely infeasible. They downplay practical limitations and the theoretic nature of the work. This article is not particularly bad, in that regard.