Very interesting article! His point about MVPs is particularly interesting, IMO - but I'm not entirely sure it's correct. The point of an MVP is to identify a

Very interesting article! His point about MVPs is particularly interesting, IMO - but I'm not entirely sure it's correct. The point of an MVP is to identify an excellent product/market fit. One of the ways you can tell if you've got one of those is if your crappy, half-finished product still attracts users. If you're refusing to test at MVP stage, you're in serious danger of applying lipstick to a pig. Of course, it's worth noting that Rand's company has the money to commit to testing multiple "EVPs" - but for bootstrappers, out of all the advice in this article, I'm not convinced by that point. (The "build an audience first" advice, by contrast, is proven to work pretty well. Brian Clark at Copyblogger has referred to it as "MVA" - Minimum Viable Audience - strategy.)