People say that they want more diversity in tech. Perhaps ironically many also go to great lengths with proudly proclaiming how nerdy they are, and building a w

People say that they want more diversity in tech. Perhaps ironically many also go to great lengths with proudly proclaiming how nerdy they are, and building a whole subculture that is heavily associated with fields like programming, science, etc. If they want more women in order to get more diversity in the field, why are they so deeply entrenched in and identify so strongly with a specific subculture? Is the goal really to have a diverse array of people in the field? Or is it to get yet another "I'm such a nerd!", only with different genitals?