Trust in journalism is inherently tied to brand: we trust the Globe (or the Times or whatever) to do fact-checking for us. There is still no reason for me to tr

Trust in journalism is inherently tied to brand: we trust the Globe (or the Times or whatever) to do fact-checking for us. There is still no reason for me to trust anyone on the internet with this regard: it could be karl rove in his PJs for all I know. In this sense newspapers still hold immense value even though they've lost most ways of commodifying it.