Thank you ALex for bring up these issues. I just would like to point out that ethics and morality are both normative propositions (in the sense that they are d

Thank you ALex for bring up these issues. I just would like to point out that ethics and morality are both normative propositions (in the sense that they are different cross culture and society). Basically what is consider desirable vs. undesirable behavior. As we all must have found out by now, what is consider desirable and undesirable that very different from place to place. It would perhaps to be more constructive to consider a positive model of integrity (Positive as in positive theory in economics). In many ways we have confused morality and ethics with integrity. Integrity when distinguished in the positive model it can be apply consistently across culture, societies, groups or organization (kind like the law of gravity). For those who are interested, you download the short paper by Dr. Mike Jensen on social science research network related to positive model of integrity: http://ssrn.com/abstract=1511274 http://ssrn.com/abstract=1511274