I believe it's just a different story for big companies. If you heard that Apple was creating "iShoes," you wouldn't be surprised that people were already maki

I believe it's just a different story for big companies. If you heard that Apple was creating "iShoes," you wouldn't be surprised that people were already making branded "iShoes Laces." If, however, I told you I was about to revolutionize the shoe industry, you would ask me how and be generally helpful in the discussion.