Crowdfunding will continue to diverge into two camps: Kickstarter-style, curated and reputable, and IndieGoGo-style, a roll of the dice where you might get left

Crowdfunding will continue to diverge into two camps: Kickstarter-style, curated and reputable, and IndieGoGo-style, a roll of the dice where you might get left hanging, or even scammed. Given that it is now trivial to roll your own crowd finding site, you can't make the latter go away. The best you can do in terms of perception management is to put yourself in the former category: "We're not like those other crowdfunding sites..."