4 ms·
The people who go to the Yahoo homepage maybe want to see photos of Kim Kardashian's baby. I'm not sure of the demographics of Yahoo's audience, but if memory
by dictum 13y ago
The people who go to the Yahoo homepage maybe want to see photos of Kim Kardashian's baby.
I'm not sure of the demographics of Yahoo's audience, but if memory serves right, in the US, they're big with middle class women in their late 20s/30s in the Midwest.
Of course being a Midwestern 30-something middle-class woman does not mean that you want to consume the kind of content in Yahoo's homepage. However, Yahoo has a different audience to target than Google and many other big web companies.
- nashequilibrium 13y agoMy point is that not only search deserves a clean UI with minimal clicks to content. I may like Kim khadashian articles but it doesn't mean you must serve me a spaghetti UI with sport scores, weather, games etc. A simple entertainment link is suffice to take me there. Also yahoo depends on search a lot, I just finished reading 3 papers from yahoo researchers explaining how and why they use the Bing links to argment their search results.