One of the best things that worked for me when increasing conversion rates is to remove all the distractions that's on the page. To do this, you first need to

One of the best things that worked for me when increasing conversion rates is to remove all the distractions that's on the page. To do this, you first need to define what that specific page's goal is (whether it's to have the visitors purchase, share, sign-up, etc...). It'll work remarkably better if you only have 1 goal per page. From there, you need to look for the things that will distract your visitors from doing that specific goal. It could be the images, an even better content, even the social sharing buttons, etc...