For as long as your product is relevant and your positioning doesn't collapse. Tweaking things to keep up doesn't necessarily require full time effort when it's

For as long as your product is relevant and your positioning doesn't collapse. Tweaking things to keep up doesn't necessarily require full time effort when it's small and the markets don't shift that much. Waking up and doing nothing for a few weeks or months doesn't hurt. Making sure you're still relevant in Google, Amazon, App store or whatever your channels is about the same as poking around in your e-trade account and managing some stocks. If you keep the business small and automated, it's not as unlikely as it sounds. Tech needn't be bleeding edge. The economy is huge and there's a place for solving all kinds of tiny problems. You can still love the business and give it whatever you want, but it doesn't have to own all your creative and mental output.