"Passive income" was once the province of people who accumulated wealth and now were reaping the benefits of good long-term strategies. That is honest enough.

"Passive income" was once the province of people who accumulated wealth and now were reaping the benefits of good long-term strategies. That is honest enough. Being a marketing middleman can be an honest enough niche, too. That these particular marketing middlemen, with an intrinsically ephemeral revenue stream, would try to steal the term "passive income" to glamorize their take tells us a lot about the nature of the business, right? Fraud. Lots of fraud.