4 ms·

Nice rant, good PR for yourself. I guess it would be easy for anyone to redesign this site if they threw all business and technical requirements out the window

Nice rant, good PR for yourself. I guess it would be easy for anyone to redesign this site if they threw all business and technical requirements out the window as you have. What are you supposed to do for one way trips? What if I am booking a multi-city flight? What if its an award ticket with miles? What if I want to check first class flights only? Flights with fully refundable fares? How do I check fares for children? What if I want non-stops only? Have you tested your "when" box with users? I can guarantee some of my less technical friends and family members would have no idea what to put in that box. If you want a simple tool, fly an airline that has simple routes. All of you who love Southwest, go fly them. No one is forcing you to fly American. If you don't think they are providing shareholder value, don't buy their shares. Anyway, like I said, nice PR. You suckered me in.

dcurtis 17y ago
You're right. Lots of research and testing would need to be done. This is just a seed. I did think about a lot of this stuff, though. For one-way flights, you just put one date in, rather than a range. As you pointed out, this has some problems. I'm willing to live with them for this mockup, though. For multi-stop flights, you click the plus button next to the destination. Users who are not looking for multi-stop flights would not be looking for a way to add a destination, but the plus sign is just forward enough that if you are, you would press it and find your answer. For the more advanced filtering stuff, I think it would be best to add those controls to the flights listing on the next page rather than clutter up the front page and first impression a user gets. Simplicity with progressive disclosure.
JoelSutherland 17y ago
This is a great PR strategy that was used in the early days of 37 Signals. It was called 37Better and it put them on the map when they were still a consultancy: http://www.37signals.com/better.php http://www.37signals.com/better.php

dcurtis 17y ago

You're right. Lots of research and testing would need to be done. This is just a seed. I did think about a lot of this stuff, though. For one-way flights, you just put one date in, rather than a range. As you pointed out, this has some problems. I'm willing to live with them for this mockup, though. For multi-stop flights, you click the plus button next to the destination. Users who are not looking for multi-stop flights would not be looking for a way to add a destination, but the plus sign is just forward enough that if you are, you would press it and find your answer. For the more advanced filtering stuff, I think it would be best to add those controls to the flights listing on the next page rather than clutter up the front page and first impression a user gets. Simplicity with progressive disclosure.

JoelSutherland 17y ago

This is a great PR strategy that was used in the early days of 37 Signals. It was called 37Better and it put them on the map when they were still a consultancy: http://www.37signals.com/better.php http://www.37signals.com/better.php