Article he's talking about and previous HN discussion from a year ago: How Advertisers Convinced Americans They Smelled Bad https://news.ycombinator.com/item?

Article he's talking about and previous HN discussion from a year ago: How Advertisers Convinced Americans They Smelled Bad https://news.ycombinator.com/item?id=4355706 https://news.ycombinator.com/item?id=4355706