"If people are only hearing of you because you're closing up shop, there was something wrong with your marketing plan." I mostly agree with this, but as someon

"If people are only hearing of you because you're closing up shop, there was something wrong with your marketing plan." I mostly agree with this, but as someone in tech but outside of the direct SV bubble there are also lots of companies being acquired (eg. approximately half of the Yahoo acquisitions) that I only hear of as they are being acquired. So it is possible that if the goal of these companies is a quick acquisition or bust, maybe their strategy was sound but they just didn't happen to be one of the chosen ones. However, I still think that such a situation is long-term toxic for the overall market of startups. I never use small non-established startup SaaS products anymore due to being burned too many times due to quick shutdowns due to both lack of traction and/or talent acquisitions that involve quick shutdowns of the previous service.