It's passive because of the kind of stuff I work on. FB ads are a fun game, cloakers are even more fun. It's a lot of list maint, but once you get a nice ad ma

It's passive because of the kind of stuff I work on. FB ads are a fun game, cloakers are even more fun. It's a lot of list maint, but once you get a nice ad management system running, things get fun. I can't (won't) go into details, but I'm currently a dev on a project like this. edit: Passive in the sense that much of the tedium has been removed, not in the sense that you still don't have to do proper marketing.