Maybe that's the strategy as well, but I can see the new technology making its way to Yahoo's current strategy. But what struck me was that they bought Tumblr,

Maybe that's the strategy as well, but I can see the new technology making its way to Yahoo's current strategy. But what struck me was that they bought Tumblr, Jybe, Snip.it, Alike and Summly this year alone and they're all "social" as well as Ztelic, which is "social analytics" (whatever that means) from China. They also bought GhostBird for mobile photography. In one year, they made acquisitions that were very mobile, social and analytics heavy so "social" is very much in their future path somehow.