I think the best analogy for something like this is getting coupons/ads/"special offers" in the mail. They aren't sent out completely indiscriminately (good di

I think the best analogy for something like this is getting coupons/ads/"special offers" in the mail. They aren't sent out completely indiscriminately (good distro strategies will use a fair amount of segmentation), but they're not exactly bespoke. You're basically shoving your content into a traditionally high-signal-to-noise ratio arena, hoping that the mismatch works in your favor. Still, there's nothing incredibly malicious about it besides the fact that its annoying and is a signal that you're a low-value brand. Besides, some people really like leafing through a valpak; similarly, if a customer sees your favorite, clicks on your handle and decides you're worth the follow, what's the harm? If you're a company or startup seriously considering doing this, consider two things: 1. Think about the mechanics behind a drip campaign. You don't want to inundate your users; you don't want to annoy them; you don't want to overgeneralize them. One of the difficulties of these auto-favoriting campaigns is that a favorite is a very low-value, low-information interaction; have you thought about creating multiple accounts and working on a reply queue system (just as one would create multiple email campaigns to target different consumer segments?) 2. What would the potential consequences be if someone posted a blog post about you using these tactics, and that post got a lot of coverage? Would it be worth the extra few hundred followers? (Honestly, in some cases, yes! But in other cases -- particularly if you're targeting developers -- probably not.)