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Advertising always has been, and always will be, a black art. The percentage of time, effort, and money that works for one company might fail dramatically for
by megaduck 17y ago
Advertising always has been, and always will be, a black art. The percentage of time, effort, and money that works for one company might fail dramatically for another. Just compare advertising budgets and strategies between Pepsi and Google. Any time I hear advertising or publicity advice, I take it with a grain of salt.
However, the fundamental point of the article still stands. Running a business is really hard work, and starting a business doubly so. There's a really strong correlation between effort and success, and it's always good to keep that in mind.
- pxlpshr 17y agoAdvertising always has been, and always will be, a black art. The percentage of time, effort, and money that works for one company might fail dramatically for another. I disagree, the great ad agencies have been around for decades... far longer than any software company to date. It's an art that can be mastered and requires creative genius, the right brain equivalent of an engineer. The problem is, it usually takes two to tango. Therefore, many times bad advertising is the result of 1) insufficient research by the marketer, 2) poorly executed product, or 3) a client that thinks he knows what he's doing.