It is indeed a grind. How you make it passive is by finding campaigns that require little maintenance once set up. The passive nature is that you can maintain

It is indeed a grind. How you make it passive is by finding campaigns that require little maintenance once set up. The passive nature is that you can maintain some campaigns with 30 minutes or so per week, each. This allows you to take a break from the churn (making new campaigns) anytime you like, so long as you understand your falloff. At one point I had 40+ campaigns running and generating a lot of cash flow. I knew that on average, 1-2 campaigns per week would fall-off (stop being profitable or worth working on due to competition). This let me take a nice vacation with my wife without worrying that much about making new campaigns, because I knew what would probably stop working in the interim and I could catch up. It is a lot more difficult now because of the number of people competing, so the rate of falloff is much higher in general.