You have a problem if the price you set didn't recover the R&D costs, the cost to build a chainsaw factory and so on. If it doesn't, embarking on your chainsaw

You have a problem if the price you set didn't recover the R&D costs, the cost to build a chainsaw factory and so on. If it doesn't, embarking on your chainsaw venture was a mistake, serving only to lose your money. The solution to just set a higher price might not work, as people might not be willing to pay that much, or even have that much money.