I wish there was an X for Y analogy or a ___ for ___ that would resonate. I always use their marketing speak: "A better way to build apps" but of course that's

I wish there was an X for Y analogy or a ___ for ___ that would resonate. I always use their marketing speak: "A better way to build apps" but of course that's difficult to back up with brevity and clarity. I find myself going through bullet point features, as it sounds like you do to.