business-speak: It's much harder to be innovative. If you want to make money, pick a product/service that already exists because: 1. It's been tested and hop

business-speak: It's much harder to be innovative. If you want to make money, pick a product/service that already exists because: 1. It's been tested and hopefully proven. 2. Market is stable/mature (the pioneers have shelled out all the bringing-to-market-funds) 3. Low barrier to entry (prototypes already exist) Now all your company has to do is either out-market, or out-serve your competition. It's a big world; simple right! ;)