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But the truth is, pretty much every company does this.. except Apple. Any evidence or even subjective reasoning why I'd believe Apple is any different from any

But the truth is, pretty much every company does this.. except Apple. Any evidence or even subjective reasoning why I'd believe Apple is any different from any other company? In the absence of evidence I wouldn't accuse Apple of anything but only a fool would give Apple a pass on something that "every company [supposedly] does". Lots of bashing and irresponsible reporting while bending the truth on Apple. Coincidence Good point; Apple never trashes the competition, that's above them.

snom380 13y ago
There's the problem, stating that "all companies do this" when some big ones get caught is wrong. Some companies do this, but not all.
jerf 13y ago
"Apple never trashes the competition, that's above them." I'm a Mac, I'm a PC? Classy, well-done trashing, sure, but straight up naming-names trashing it was.
yuhong 13y ago
Any evidence or even subjective reasoning why I'd believe Apple is any different from any other company? In the absence of evidence I wouldn't accuse Apple of anything but only a fool would give Apple a pass on something that "every company [supposedly] does". Except in this case I don't think this claim was true at all.
roc 13y ago
> "subjective reasoning why I'd believe Apple is any different from any other company" When your customer satisfaction numbers are that high, who needs to pay for astroturf?
- snaky 13y ago
  http://www.forbes.com/sites/roberthof/2013/07/31/samsung-smartphones-edge-apples-iphones-in-customer-satisfaction-survey/ http://www.forbes.com/sites/roberthof/2013/07/31/samsung-sma...
  - roc 13y ago
    So how many happy Samsung customers does that translate to, when the rest of their phones are not doing so well and GS3/GN2 are hardly as numerous as any model of iPhone?
eridius 13y ago
Apple simply does not engage in anything even remotely resembling astroturfing. The simplest reason is that they don't need to, but the more accurate reason is that it's not in the company culture to do things like that. As a semi-related example, I'm sure you're familiar with product placement in TV shows and movies. Most product placement is done because the company paid for it to be there (for example, all of the Windows 8 stuff I've seen in Arrow I'm certain is paid product placement). However, despite the fact that Apple products are used frequently in TV shows and movies, Apple does not pay for product placement; all the Apple product placement you see was free. In any case, I personally don't think Apple is the only company that doesn't engage in astroturfing. I'm sure there are many large companies out there that don't do it.
- gohrt 13y ago
  Apple has a team dedicated to making sure their products are easy to access and deploy in a movie/TV, and a preferred choice. They don't pay cash, but they absolutely push their products into movies/TV.
  - eonil 13y ago
    The point is they're not paying. Showmakers want them.
- WayneDB 13y ago
  No, they "lose" phones in bars though (twice) and do other very sneaky things. Apple is super sneaky. They also do things like making gimped software and drivers for other platforms part of their business plan. I consider this worse than astroturfing.
  - ksec 13y ago
    Apple instead making gimped software or drivers for other platform? What ?? "X" instead DO not even make software or drivers for other platform ( Mac and Linux ), what do you consider those company then?
  - eridius 13y ago
AsymetricCom 13y ago
Apple can get their customers to astroturf for them. Psychological tools are quite effective with a large enough audience.
ksec 13y ago
If you really want to know you should go deeper down the rabbit hole. Other then that I can say nothing more.

snom380 13y ago

There's the problem, stating that "all companies do this" when some big ones get caught is wrong. Some companies do this, but not all.

jerf 13y ago

"Apple never trashes the competition, that's above them." I'm a Mac, I'm a PC? Classy, well-done trashing, sure, but straight up naming-names trashing it was.

yuhong 13y ago

Any evidence or even subjective reasoning why I'd believe Apple is any different from any other company? In the absence of evidence I wouldn't accuse Apple of anything but only a fool would give Apple a pass on something that "every company [supposedly] does". Except in this case I don't think this claim was true at all.

roc 13y ago

> "subjective reasoning why I'd believe Apple is any different from any other company" When your customer satisfaction numbers are that high, who needs to pay for astroturf?

snaky 13y ago
http://www.forbes.com/sites/roberthof/2013/07/31/samsung-smartphones-edge-apples-iphones-in-customer-satisfaction-survey/ http://www.forbes.com/sites/roberthof/2013/07/31/samsung-sma...
- roc 13y ago
  So how many happy Samsung customers does that translate to, when the rest of their phones are not doing so well and GS3/GN2 are hardly as numerous as any model of iPhone?

eridius 13y ago

Apple simply does not engage in anything even remotely resembling astroturfing. The simplest reason is that they don't need to, but the more accurate reason is that it's not in the company culture to do things like that. As a semi-related example, I'm sure you're familiar with product placement in TV shows and movies. Most product placement is done because the company paid for it to be there (for example, all of the Windows 8 stuff I've seen in Arrow I'm certain is paid product placement). However, despite the fact that Apple products are used frequently in TV shows and movies, Apple does not pay for product placement; all the Apple product placement you see was free. In any case, I personally don't think Apple is the only company that doesn't engage in astroturfing. I'm sure there are many large companies out there that don't do it.

gohrt 13y ago
Apple has a team dedicated to making sure their products are easy to access and deploy in a movie/TV, and a preferred choice. They don't pay cash, but they absolutely push their products into movies/TV.
- eonil 13y ago
  The point is they're not paying. Showmakers want them.
WayneDB 13y ago
No, they "lose" phones in bars though (twice) and do other very sneaky things. Apple is super sneaky. They also do things like making gimped software and drivers for other platforms part of their business plan. I consider this worse than astroturfing.
- ksec 13y ago
  Apple instead making gimped software or drivers for other platform? What ?? "X" instead DO not even make software or drivers for other platform ( Mac and Linux ), what do you consider those company then?
- eridius 13y ago

AsymetricCom 13y ago

Apple can get their customers to astroturf for them. Psychological tools are quite effective with a large enough audience.

ksec 13y ago

If you really want to know you should go deeper down the rabbit hole. Other then that I can say nothing more.