I think there is an unspoken opposite rule here. If you can't "be on" for one reason or another, don't position yourself in front of your primary audience. I kn

I think there is an unspoken opposite rule here. If you can't "be on" for one reason or another, don't position yourself in front of your primary audience. I know I personally did myself and my "brand" a great disservice by continuing to put myself directly in front of huge numbers of people while grinding my way through a slow-moving mental breakdown. I've tried hard to make up for that time, but I know there are some people I'll never win back because their most visceral experience of me was uncomfortable and negative.